Sula Vineyards Company Analysis

Company background Founded in 1998, the privately owned Sula Vineyards Company has penetrated the wine industry in India due to its unique value addition approach to the company’s grapes. The company has expanded over the years from the annual production capacity of 150,000 litres in 1999 to 1,600, 000 in 2007 (Lopez, Gilinsky and Shah, 2009).Advertising We will write a custom essay sample on Sula Vineyards Company Analysis specifically for you for only $16.05 $11/page Learn More Through securing good funding, the company has been in a position to develop series of wine. The company has partnered with several distributors to support its business activities. The wide market area for the Sula Vineyards may be attributed for its quick expansion and success. Nature of external environment Threat to market entry It is difficult for any aspiring wine manufacturing company to enter into the wine production industry in the Indian market and manage to brea k even easily. In Indian and across the neighbouring countries, the Sula Vineyards’ business magnitude together with that of its main competitors are well established and would easily enjoy economies of scale to the disadvantage of a new entrant. The Sula Vineyards Company is well position to survive in the competitive market through gaining form economies of scale, competitive price tags, and strong customer base (Lopez, Gilinsky and Shah, 2009). Threat of substitutes The foreign and other local wine brands pose the greatest threat to Sula Vineyards’ existence and business performance. These brands have been in the wine industry for longer period and are well established than the Sula Vineyards which came into full operation in 1999. The other foreign and local wine brands have the same products as the Sula Vineyards’. Besides, they are in a position to offer large discounts and sponsor expensive promotion campaigns unlike the relatively smaller Sula Vineyards. Therefore, the other foreign and local wine brands have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with the wines offered by the Sula Vineyards Company. Unsatisfied customers therefore have other alternatives from where they can get the wines. However, in order to remain relevant, the Sula Vineyards Company has established a unique market for its customer through tailored optometry wine products for the customers in the upper and lower economic ends of the Indian and neighbouring markets (Lopez, Gilinsky and Shah, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Power of suppliers The wine distributions and raw material providers in the Indian market have more power owing to the existence of many wine production companies. This leaves the distributors and suppliers with the power to dictate on proceedings in the wine industry such the f ees charged for each delivery. However, the Sula Vineyards has endeavoured to use its dynamic promotion and supply chain as a strategy for balancing the institutional forces (Lopez, Gilinsky and Shah, 2009). Power of buyers Reflectively, the amounts of output in terms of customer consumption of the wines depend on their purchasing power (Wright, 2007). Sula Vineyards’ performance in the Indian wine industry depends highly on the power of the private consumers and the corporate segments. Fortunately, the Sula Vineyards Company is geared to further penetrate the market since it plans to introduce more products and better funding (Lopez, Gilinsky and Shah, 2009). Rivalry There are several wine production companies operating in the same industry with virtually all of them dealing in a variety of the wine product. For instance, the foreign brand such as Guinness provides the biggest competition to Sula Vineyards due to its big market share and expanded network standing. In line wi th this, the Sula Vineyards Company will have to counter this rivalry by introducing more interesting products in its products line (Lopez, Gilinsky and Shah, 2009). Company’s internal environment Strengths The stable management team comprising of two directors and several employees are instrumental towards providing necessary support and production of the quality wine in the Indian market. The Sula Vineyards Company has a solid understanding of the Indian wine market because of its series of products and distribution platforms. For instance, the company has different wine products.Advertising We will write a custom essay sample on Sula Vineyards Company Analysis specifically for you for only $16.05 $11/page Learn More The Sauvignno Blanc, Chenin Blanc, Shiraz, Chilean Merlot, and Champagne Style Brut are some of its products that are created for the upper and lower economic ends market within and without India. The company has strong financial b ase which gives it a competitive advantage a head of its competitors. The company has a strong presence in the wines production industry due to its wide network of distribution channels (Lopez, Gilinsky and Shah, 2009). Weaknesses The Sula Vineyards Company has limited its market to the United India since its export strategies to China and Singapore among other countries has not been very beneficial to the company in terms of revenues. This has limited its scope of operations. Some of the products offered by the company are duplicated despite the brand names and signature. This might cause confusion among the target clients. The company has not been in a position to monitor its growth or operation efficiency despite its long period in the Indian wine industry (Lopez, Gilinsky and Shah, 2009). Opportunities The business has an opportunity to expand since the wine production does not have limitations. The business also has the opportunity of developing more products and services for i ts global market and the Indian market since the demand for wine in India is higher than the annual quantity supplied by all the wine production companies. For instance, the company may introduce a scotch or a ready to drink vodka brand. In addition, the company has the opportunity of introducing a lower alcohol content drink to target the women alcohol consumers market (Lopez, Gilinsky and Shah, 2009). Threats Since the business is a threat to its competitors, they might retaliate by providing the wine consuming market with similar wines at a lower price. This will hurt the revenues of the Sula Vineyards Company since it relies heavily on the revenues from the local market (Lopez, Gilinsky and Shah, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, conglomerate diversification would be a threat to this company should the business decision environment conspire against its goals. For instance, changed preference for its wines is likely to affect the element of loyalty of the customers. Strategic analysis of the Sula Vineyards Company Since most of the models of management at the Sula Vineyards Company propose a linear format in decision making, responding to the issues raised by the customers often take a longer time than is expected by the clients. Thus, the company should change the linear approach to a more insightful customer support system. In order to be more competitive, the Sula Vineyards Company should introduce more products and offer free samples and discounts to its clients. Within the wine production industry in the India, the business magnitude of the Sula Vineyards Company is wide and well organized into different stores and has a strong presence in most of the stores and regions across India. The company has an extensive partnership network and very many products that will support its sustainability goals (Birdsall and Johnston, 2010). The company has stratified its target market into upper and lower economic end segments. The Sula Vineyards’ wine products are further classified into premium and ordinary in order to maximise the returns from customers from different social and economic backgrounds. Despite the relatively crowded market, Sula Vineyards has designed and integrated reliable and efficient distribution platform to ensure that they remain the most reliable provider of wine products across the regions of Indian and its neighbouring countries. The performance of the Sula Vineyards Company within the expansive wine production industry in India is highly dependent on the buyer-power in terms of their purchases of the wines. For instance, the numerous products and quality assurance strategies have ensured that the business is geared towards maximising its returns. Thro ugh competitive pricing, strategic expansion, and planned diversification, the Sula Vineyards Company has managed to establish a strong market niche in India despite the rivalry. At present, the company has a very responsive customer support and well organised distribution channel for its products. Sula Vineyards Company has a great opportunity for expansion since the market is inclined to its advantage. For instance, its innovative approach to addressing consumer quality price concerns and convenience via a well organized distribution network is an assurance for rapid expansion into new market niches. Recommendations The Sula Vineyards Company has the opportunity of diversifying marketing beyond its current scope of operations because of its wide supply chain channel. Specifically the company has the potential of penetrating the foreign market segment such as China, Singapore and even Korea. The company should entertain the idea of expanding its operations to all the countries in A sia since the wine production can be managed efficiently from a central point (Parente, 2006). The company should change its approach to strategic insight in execution of strategic plans rather than the current linear approach. Besides, the company should partner with financial providers in order to secure sufficient funding that can support a five year expansion plan. The company may also franchise its supply chain and human resource management in order to ensure efficiency in the use of factors of production and distribution channel (Roberts, 2005). Moreover, the company should introduce traditional marketing approach since the Indians are known to use products they can easily associate with their culture (Cheverton, 2004). Sula Vineyards Company can host annual parties/events and invite target clients along with existing clients in order to enhance the company’s reputation. In terms of personal selling, Sula Vineyards Company can appoint trained sales executives to attend seminars and expos in order to approach target customers and generate business. Wine has always been made in India. However, it has become a part of their culture and society ever since the wine glut was experienced by the Indian wine/viticulture industry. In modern day India and affluent society, there may be only two generations of significant wine drinkers. This is largely due to the fact that the new culture of wine has only been a part of Indian diversity since westernisation (Parente, 2006). Thus, re-branding the Sula Vineyards Company’s wine products to suit the Indian drinking culture will give the company an upper hand in the Indian wine/viticulture industry. References Birdsall, C., Johnston, N. (2010). Achieving brand-driven business success. Design Management Review. 19(2), 67-74. Cheverton, P. (2004). Key Marketing skills: strategies, tools, and techniques for marketing success. London, UK: Kogan Page. Lopez, R., Gilinsky, A., Shah, J. (2009). Sula Vineyards. C ase Research Journal, 30(1), 1-19. Parente, D. (2006). Advertising campaign strategy: A Guide to Marketing Communication Plans. Ohio, Oh: Thomson South-Western. Roberts, J. (2005). Defensive marketing: How a strong incumbent can protect its position. Harvard Business Review, 83(11), 150-210. Wright, P. (2007). A refinement of Porter’s strategies. Strategic Management Journal, 8(1), 93-101. This essay on Sula Vineyards Company Analysis was written and submitted by user Br0therh00d0fEv1lMutants to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Apple Products essay

buy custom Apple Products essay I have great news for you. I have the very new Apple - iPad N that feature a Built-in for Webcam crystal viewing and it run on the highly sophisticated iOS Operating System Platform. It has an extremely fast Wireless Capability and the drive capacity is marvelous 32 GB. This is not all. It comes in an illustrious ivory black case too. And all this you can get for less than five hundred dollars, a good $50 discount, only for you. You can enjoy a wholesome life with new Apple - iPad N. You can chat, mail, google upload and download at a very fast rate, share, take snap and spend a lot of quality time on the social network, its extremely faster than others, remember? You will be able to carry it anywhere, in anything, including your purse. For it is lighter and thiner than before. The Front and back cameras make a flexible tool of joy with HD video system of new Apple - iPad N. You can get Dual-core A5 chip 10.6" LED display with -backlit facility on IPS technology Battery life of 12 hours 914.22b/a/c/d Wi-Fi EDR technology backed Bluetooth 3.2 Over 76,000 apps Its efficiency makes it possible for you to stay in touch of loved ones. Did you suddenly require the nearest address of ATM or jewelry shop in a new city? Just switch on the new Apple - iPad N powered GPPS system on the move and get there. Did you need to know the current price of exchange value in a new country? Switch on to Google and check it out. In addition to all these, new Apple - iPad N is a very flashy and suave tool. The smart cover is attached to the closure with a magnetically charged mechanism that wakes up to illuminate your pad. Visit our website today and enjoy the special discount price. This is not all. You get a change to win fabulous prizes, including a all paid holiday trip to HawaiiIslands once you make a purchase of this product. Maybe, next time your friends will see you though your web cam on some pristine beaches of Hawaii simply because you with you the Apple - iPad N. Sincerely Buy custom Apple Products essay

Amore Pacific International Business Strategy Marketing Essay

Amore Pacific International Business Strategy Marketing Essay With low-barriers to entry, the competitive business environment of the cosmetics industry requires companies to secure stable sales channels, and make great marketing efforts to differentiate its products. However, the cosmetics industry is closely related to the fashion industry which is constantly changing and offer potential growth opportunities. Consequently, cosmetic products typically have short product life-cycles because which require mass-customization capabilities and production agility. Personal Care On the other hand, personal care products business is a relatively a mature industry. Also with a low-barrier to entry, the domestic market is currently saturated with competition. In addition, the emergence of large-scale discount stores and new sales networks has called for rapidly changing marketing and distribution channels. Consequently, the domestic personal care products industry is focusing on developing niche markets by differentiating its product as offering higher quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (â€Å"AMOREPACIFIC† or â€Å"the Company†) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company, AMOREPACIFIC Corporation has been involved in beauty products. With the corporate vision of â€Å"The World will know us as the ‘Asian Beauty Creator’,† AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian heritage.   [ 1 ]   The Company also stresses the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, maintain physically and psychologically close to customers, fulfill obligations to society, and be passionate about overcoming challenges.   [ 2 ]    The Company first began its export sales via OEM and also began to sell cosmetics products under its own brand â€Å"AMORE† in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively. In 2010, AMOREPACIFIC’s sales reached KRW 2 trillion, with operating profit of KRW 340 billion and net earnings of KRW 285 billion. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its overseas operations, the Company has enhanced its sales in 2010 by approximately 11% to KRW 335.8 billion.   [ 3 ]    With its strong domestic position, the Company is targeting sales and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Company’s Cosmetics Division is focusing on securing competitiveness in the Asian markets through reinforcement of R&D activi ties to provide differentiated products and services. For the personal care products business or â€Å"Mass Cosmetics & Sulloc Division,† the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories. 2. International Business Strategy of AMOREPACIFIC’s Cosmetic Products AMOREPACIFIC aims to be a Global Top 10 cosmetics company.   [ 4 ]   While tapping on matured and developed markets such as North America and Western Europe, AMOREPACIFIC is more focusing on developing countries such as China and other Southeast Asian countries. To overcome the limitations of the market size and increasing level of competition in the domestic market and accomplish economies of scale through market expansion with its own line of competitive products, AMOREPACIFIC, utilizing its number one position in the domestic market, has been looking to develop overseas market with in its efforts to gain presence an d become a successful international player in a very competitive global cosmetics industry environment.

Marijuana Legalization Research Paper Example | Topics and Well Written Essays - 2250 words

Marijuana Legalization - Research Paper Example Although, Marijuana was maximally consumed for recreational purposes, when its medicinal properties were discovered, it started to be used for therapeutic purposes as well. Certain components of Marijuana like THC, cannabinoids, etc., are proven to treat or even lessen the complications arising out of various diseases and health problems. Because of these beneficial properties, there are calls to legalize Marijuana for medicinal purposes, so the needy patients can get access to it without any hassles. Currently, it is illegal to possess and consume Marijuana (with only few states giving exceptions) and so the authorities are implementing extensive and tough measures to impede its movement. These measures are resulting in high costs for the government, and quite contrastingly, certain studies showed that controlling measures are in-turn leading to more crimes, thus validating the need for legalization. When the purpose or use of Marijuana is viewed from an opposite perspective, it pro vides a slightly negative picture. That is, consumption of Marijuana could cause even more serious health problems for the users (more that its’ therapeutic purposes), thus raising calls against legalization. ... However, as the cons against legalization can be managed, this paper after discussing both sides of the legalization argument, will favor legalization of Marijuana. Pros for Legalization Marijuana has been used, as part of medicinal practice, from early centuries and it was only around 1850's, it was embraced by the Western medical practitioners. (Millhorn et al., 2009). It was part of the United States' pharmacopoeia as one of the prescription drugs till 1941, treating both minor as well as major complications. However, with the passing of the Marijuana Tax Act in 1930s, the practitioners were impeded from prescribing it. (Gunnlaugsson & Galliher, 2010). In the present context, although there are severe restrictions in the use of Marijuana for medical purposes, various studies are going on, which proves the efficacy of it against many health complications, thus necessitating the legalization of it. The medicinal value of Marijuana particularly its components THC and cannabinoids can help in the treatment of various diseases and also the complications arising out of those diseases. â€Å"An alternative literature suggests that cannabis may have medicinal value for addressing a wide range of various medical diseases, though smoked product may be harmful, the active ingredients in cannabis, most notably THC/dronabinol may have medicinal value† (Johnson et al., 2008). Even if it is not able to fully treat the diseases, Marijuana can play an effective role in minimizing the physical pain and other complications that are associated with those diseases. Marijuana's main medical application is as a pain reliever. â€Å"The use of marijuana relieves pain, which results from side effects of

International relation Assignment Example | Topics and Well Written Essays - 250 words - 1

International relation - Assignment Example Globalization involves the interconnection and interdependent of economy and culture of all countries internationally, and able become able to exert influence upon other nations. However, globalization has some effects on the state and the citizens involved. Globalization in social science according to (Keohane & Nye Web), asserts that it all converge on the concept that all human activities across all regions of the world are highly linked together as a result of the technological and social changes. Globalism according to the professors is the state of the world consisting of the network of independence that results from the constant flow of services, people, goods, culture, and ideas internationally. According to Keohane and Nye, globalization can lead to corporation among the separate individuals or organizations that are not in harmony with each other. The two professors in their discussion agreed that the significance role of globalization involves bringing together departed groups through the process of negotiation known as policy coordination. The agreement tries to bring peace and harmony to individuals within and internationally. The task of complex interdependence brought some complications. Keohane and Nye came up with a publication that had an in-depth understanding of the impacts of studying the international relations. The two authors try to explain the significant of an individual to study international relations (Keohane & Nye Web).

Conclusion Morrison Essay Example for Free

Conclusion Morrison Essay Presents other characters in Beloved who are mothers, either biologically or through their actions; however, their role is either limited or their influence is. For example, Beloved appears to be pregnant and Patsy, the Thirty-Mile Woman, is pregnant during the course of the novel. However, since the reader neither sees them giving birth, nor actually mothering anyone, they exert no motherly influence that can be pinpointed and analyzed. Ella, mentioned briefly, refuses to mother even though she does, in fact, give birth to a child. Nan othermothers Sethe, but the reader sees very little of her. In addition, Lady Jones serves to mother Denver to a point (and potentially others), through her schoolteaching. The fact that Denver comes to her first when she needs help is demonstrative of this. However, her role, though vital, is limited. Finally, Amy plays a caretaking role for Sethe when she delivers Denver, but like Lady Jones, her role is transitory. Unlike Lady Jones, whose role does influence Denver, Amys role is truly limited to the physical assistance and emotional support Sethe needs during childbirth. All of these women who act in some capacity as mothers must not be overwhelmed and determined by an oppressive past but must be able to live in the present and conceive of a future in order to assert themselves into a male-dominated patriarchal society, that although a post-slavery society (except for Sethes mother), nevertheless imposes restrictions on womanhood, on motherhood (Kubitschek 144). They may lack the perspective to comprehend historical experience as a part, rather than the whole of, their identities, yet they must persevere (Kubitschek 144). And, in some way, to some extent, they do. Perhaps through their own methods, but they do. Amy tenderly ministers to Sethes excoriated back which has been etched by Nephews whip into the image of a chokecherry tree containing a wild tangle of branches, leaves, and putrid blossoms. The tree, formed by pus, blood, and raised welts of flesh, becomes a perverse symbol of life and female experience, with pain, suffering, and fertility mixed together. Sethes wounds also represent an inscription of sorts and demonstrate how the slave mothers body painfully serves as a text written upon by white patriarchal culture. The wild and bloody image of the tree graphically symbolizes the tangled, purulent relationships that slavery often fostered between black women and white men. The tree serves as a branding which declares that Sethes body, like her children, is not hers to claim. This thesis evaluated the socially constructed mothering of mother figures: Sethes mother, Sethe, Baby Suggs and Denver. Like real mothers, each in her own way, and as a result of historical conventions, they affect the development of subsequent characters, of biological offspring or of children over whom they have chosen to assume responsibility. All are different, yet share commonalities associated with motherhood. These mothers take it upon themselves to determine who is their own, who they will accept as or make their own, and then they mother those children, passionately, forever. They are not real mothers addressing real life, real tragedy. Yet they are art imitating life, the real life of motherhood, not in a vacuum, but socially constructed by history, by family, by patriarchy, by imposed value systems. Real mothers do make immediate and impossible decisions about children in their care in real life. Real mothers can define their own value through breastmilk. Thus, rather than question or degrade any of these mothers, one must applaud them for persevering in motherhood under duress or the ramifications thereof. They achieved life, reproduction of life, and the goodness they could provide as essential mothers, socially constructed by a society that disempowers them consistently. Then, if aspects of mothering are universal, is mothering essentialist or socially constructed? Well, perhaps both. Mothers are undoubtedly constructed by the society in which they act as caregivers, nurturers. Nevertheless, some of the actions they take in this society become, without question, essential to their being, once they are mothers. To save, to protect ones child is essentialist, like the stork who will guard only her own. To have circumstances under which a mother must do this suggests socially constructed events. Thus, one must ascertain with respect to these culturally diverse mothers whether the essential aspects of being a mother transcend the socially constructed aspects of motherhood and thus their desire and ultimate goal of keeping their children and themselves alive. Essentially, humans want to be alive, but mothers who accept motherhood are taught to keep their children alive by the implicit role and social definition of mother. Ultimately, then, the concept of mothering is essentialist, but actual mothers, including those analyzed here, are socially constructed. Each woman identifies herself as a mother or othermother and thus subsumes motherhood into her personal identity. Bibliography Collins, Patricia Hill. Black Feminist Thought. New York: Routledge, 1991. Eckard, Paula Gallant. Maternal Body and Voice in Toni Morrison, Bobbie Ann Mason, and Lee Smith. Columbia, MO: U of Missouri P, 2002. Eyer, Diane. Motherguilt: How Our Culture Blames Mothers for Whats Wrong with Society. New York: Random House, 1996. Fultz, Lucille P. Images of Motherhood in Toni Morrisons Beloved. Double Stitch: Black Women Write about Mothers Daughters. Ed. Patricia Bell-Scott. New York: Harper Perennial, 1993. 32-41. Furman, Jan. Toni Morrisons Fiction. South Carolina: U of South Carolina P, 1996. Fuss, Diana. Essentially Speaking: Feminism, Nature Difference. New York: Routledge, 1989. Garner, Shirley Nelson. Constructing the Mother: Contemporary Psychoanalytic Theorists and Women Autobiographers. Narrating Mothers: Theorizing Maternal Subjectives. Eds. Brenda O. Daly and Maureen T. Reddy. Knoxville.

Essay --

Culture can be defined as â€Å"The collective programming of the mind which distinguishes members of one human group from another† (Hofstede, 1991) Culture brings significant differences in the way of working, communicating, addressing relationships and so, it can positively or negatively affect the work environment. The following theories are used to identify and describe the cultural profile of a country: 1. Low and high context cultures (Hall, 1977) According to the anthropologist Edward T.Hall (1977), there are two types of national culture: â€Å"low context† culture and â€Å"high context† culture. Each of them has a specific communication that will have an impact on the way people interact within an organization. Low-context culture: France Low-context culture refers to a direct style of communication based on explicit messages. As words carry most of the information, content and verbal explanations are really important. Indeed, the interpretation relies on what is said or written, regardless of the context. For example, in the French work environment, agreements are written and usually well detailed, work is expected before friendship and credibility is earned due to performance/ efficient management of time. The impact that this may have on an organization is the reinforcement of individualism, the increase of competition and pressure, the development of a feeling of loneliness which can sometimes lead to suicides. High-context culture: Colombia High-context culture refers to a more indirect style of communication. The message’s interpretation is characterized by contextual clues such as nature of relationship, time, and situation. The verbal part of a message contained less information than the written part but what is left uns... ...curity and minimise risks whereas a low uncertainty avoidance society hasn’t. Both France (86) and Colombia (80) have high uncertainty avoidance, in other words it means that they try to find mechanisms and rules to avoid ambiguity. In consequences, lack of expertise / planning or change in policies would lead to stressful situations. â€Æ' Short vs. long term orientation (LTO): The extent of which a culture focus on time. In a long term oriented society, firms and people give importance on planning on years and decades to achieve long term success and delayed gratification of their material, social and emotional needs whereas in a short term society they don’t. With a score of 39, France seems to have a short term orientation: quick results by quarter and hard work on a short term period have great importance. Colombian orientation is still undefined for the moment.

Full House

Full House â€Å"What you see is not all you get† portrays a theme that includes entertainment, consumer products, and advertising. This is a topic that all human beings can relate to. We all have either a â€Å"hero,† who now in days has to do with celebrities, food, beverages; and they all part of our culture today. While I was reading American Idol Worship, I thought about a show I had seen that made me suspect a hidden message or agenda and I came up with Full house, a popular television show.Full House was loved by every age group because the family had different age and gender actors. It was a show that taught a lesson from each episode regardless of the age group that was watching, but people did not pay attention to the hidden message. For example, seeing such a big family stick by one another and learn from each other’s mistakes, which does not happen too often in real life. Problems do not get solved that easily, and life is way come complicated than wh at it was being demonstrated in the show.It was a show that a family could have watched together because it was not just about children, love, or work but about a regular Americans that dealt with problems that many of us were able to connect to within the only thirty minutes; which is unrealistic. Thomas de Zengotita in his article â€Å"American Idol Worship† mentioned, â€Å"American Idol drew almost twice as many viewers than awards show† and I can connect this to full house. When a show consists of artists of actors’ people can relate to.They tend to bond and somehow find similarities between them and their â€Å"hero†. Many start to pay attention to their acts, style, and much more. â€Å"Before you know it these celebrities become people’s heroes,† and they start expecting their loved ones and others to act like their â€Å"heroes. † For instance, many of the parents compared their children to the actors and they expected them to act the same way as the children in the show. Children wanted their father, and uncle to be just like Danny and Uncle Jesse.Another example would be Uncle Jesse who was the handsome looking, talented, but yet the bad boy that all the viewers were in love with. We all tend to believe and get attached to the media really fast and it makes our lives complicated. â€Å"What you see is not all you get† does not hit us in the spot. We have to talk and talk about it to find out the hidden messages, and aspects in commercials, movies and shows that at first brain wash us.

Filipino Psychology Essay

Sikolohiyang Pilipino – The History of Philippine Psychology The psychology of, about, and for the Filipinos was born out of the need to establish a discipline which is responsive to the needs of the Filipino people. [pic] Generally, to some extent, it had been considered a given until a few years ago that when one talked about psychology, one meant the psychology of Americans. Asian psychology had been unrecognized, or at least, unacknowledged worldwide. The Zeitgeist in Asian Psychology. Through the years, however, there was an awakening, a realization, by Asian psychologists that western concepts and theories were irrelevant and inapplicable when applied in the Asian context. They began to question the appropriateness of letting western social scientists describe and predict Asian behavior, without consideration for the differences between the Asian and Western cultures. Thus was born the need for an Asian psychology, a psychology arising from one’s own experiences. With it, there was a movement as well by Filipino psychologists of the need to have their own identity. History of Sikolohiyang Pilipino, or the â€Å"Psychology of, about, and for the Filipinos† Psychology as an academic discipline in the Philippines started in the early 1900s when the U. S. colonized the country. Scientifically, it was generally viewed as a continuation of the development of psychology in the West. In the early 1970s, however, there came a turning point in the lives of Filipinos. It was a period marked by a high degree of nationalism, brought about by the declaration of the Martial Law. It was ironic that the father of Philippine Psychology was, at that time, a recent Ph. D. graduate of Northwestern University in the U. S. It was precisely his Western education that made Sikolohiyang Pilipino founder Virgilio Enriquez realize the need to have a psychology based on the experience, ideas, and orientation of the Filipinos. Together with three other colleagues—Prospero Covar (anthropologist), and Zeus Salazar (historian), and Alfredo Lagmay (psychologist)—they helped establish the foundation for a psychology of and for the Filipinos. Enriquez had been a professor of Psychology in the University of the Philippines in Diliman in 1963, but left in 1966 for the U. S. to pursue a Ph. D. in Social Psychology. From there, he watched the disenchantment of young student activists in the Philippines over the deteriorating political and social conditions of the country. When Enriquez returned to the Philippines in 1971, he embarked on a research study with Lagmay into the historical and cultural roots of Philippine Psychology, which included identifying indigenous concepts and approaches. Four years later, he chaired the first national conference on Filipino Psychology. In this conference, the ideas, concepts, and formulations of Sikolohiyang Pilipino were formally articulated. Sikolohiyang Pilipino in the University of the Philippines. When Enriquez returned from the States, he and a few other colleagues translated foreign articles to Filipino. The students were also strongly encouraged to write their papers in this language instead of in English, which had been (and still is) the medium of instruction in the University. Gradually, more and more members of the faculty were convinced to use the Filipino language in teaching Introductory Psychology. The main problems they encountered in the use of Filipino in teaching psychology, especially in its initial years, included the lack of materials written in Filipino and the lack of a technical vocabulary. These challenges were solved by translations, compilations of local materials, and choosing the appropriate words from the local dialect. There were times when the technical term was retained when there was no equivalent in Filipino. This did not work out because Enriquez realized that the translation failed to express a truly Filipino psychology. Other factors were the difficulty of expressing or explaining some Western concepts and theories in Filipino, the negative reactions of students who sometimes felt that their skill in speaking and writing in Filipino was inadequate, and the students’ lack of fluency in the language. However, there were observable benefits as well brought about by the use of Filipino in teaching psychology. Among other things: †¢ It created better rapport between teacher and students †¢ There was a more relaxed atmosphere in the classroom †¢ The students’ confidence grew in expressing their opinions, thoughts, and actual experiences †¢ A different perspective, which was more Filipino, was introduced into the course †¢ Indigenous concepts were discovered; and. †¢ The scope of topics discussed became broader with the addition of information from local materials and experiences. Class discussions also became more concrete in relation to Philippine reality. Psychology became related intimately and significantly to the everyday life of the people. Most importantly, with the birth of Sikolohiyang Pilipino, a psychology with a Filipino orientation was developed. The Status of Sikolohiyang Pilipino Now. Sikolohiyang Pilipino continues to thrive, despite the death of Enriquez in the early 90s. Its proponents continue to advocate for a psychology that is truly responsive and reflective to the needs and the unique situation of the Filipino people. For more information about Sikolohiyang Pilipino, read an SP proponent’s paper on Indigenous Filipino Values. Reference: Enriquez, V. (Ed. ). (1990). Indigenous psychology: A book of readings. Quezon City: Akademya ng Sikolohiyang Pilipino. Copyright Ma. Aleah Taboclaon.

Free Essays on Could The Fall Of The Towers Have Been Prevented

It is a mystery that thousands of people will have to live for the rest of time. No one will ever know exactly how many people did die immediately from the impact of the plane crashes into the Twin Towers. But what happened in, and to, the stairwells will be looked at for quite some time. For the lucky 18 people who escaped from the floors above the crash location in the South Tower, due to a detour in the vertical path of the stairwell was the reason they had a clear escape path. Contrary to initial reports, experts now know that the common office furnishings and equipment found on those floors also fueled the fires, not just the jet fuel that was consumed in about nine minutes. And with the other five stairwells destroyed and the standpipes severed, hundreds of people trapped on those floors died from the burning interiors and the resultant collapses. The following picture was taken on September 11, it shows a firefighter ascending the North Tower stairwell. This picture shows a problem that firefighters and human factors experts have known for decades: that the standard widths of most buildings staircases are inadequate for evacuation and firefighting use. The current Building Code was enacted by the City of New York Council on October 22, 1968, and approved by the Mayor on November 6, 1968. It became effective on December 6, 1968, superseding the Building Code enacted in 1938. The "New Code" is based largely upon nationally accepted performance standards and specifications for materials and construction assemblies. The present edition available of the Building Code was updated on December 31, 2002. The following is part of a section of the New York City Building Codes that speaks of means of egress for interior stairs: Â §[C26-604.8] 27-375 Interior stairs. - Interior stairs shall comply with the following requirements: (a) Capacity. - The capacity of interior stairs shall be as listed in table 6-1. (b) Widt... Free Essays on Could The Fall Of The Towers Have Been Prevented Free Essays on Could The Fall Of The Towers Have Been Prevented It is a mystery that thousands of people will have to live for the rest of time. No one will ever know exactly how many people did die immediately from the impact of the plane crashes into the Twin Towers. But what happened in, and to, the stairwells will be looked at for quite some time. For the lucky 18 people who escaped from the floors above the crash location in the South Tower, due to a detour in the vertical path of the stairwell was the reason they had a clear escape path. Contrary to initial reports, experts now know that the common office furnishings and equipment found on those floors also fueled the fires, not just the jet fuel that was consumed in about nine minutes. And with the other five stairwells destroyed and the standpipes severed, hundreds of people trapped on those floors died from the burning interiors and the resultant collapses. The following picture was taken on September 11, it shows a firefighter ascending the North Tower stairwell. This picture shows a problem that firefighters and human factors experts have known for decades: that the standard widths of most buildings staircases are inadequate for evacuation and firefighting use. The current Building Code was enacted by the City of New York Council on October 22, 1968, and approved by the Mayor on November 6, 1968. It became effective on December 6, 1968, superseding the Building Code enacted in 1938. The "New Code" is based largely upon nationally accepted performance standards and specifications for materials and construction assemblies. The present edition available of the Building Code was updated on December 31, 2002. The following is part of a section of the New York City Building Codes that speaks of means of egress for interior stairs: Â §[C26-604.8] 27-375 Interior stairs. - Interior stairs shall comply with the following requirements: (a) Capacity. - The capacity of interior stairs shall be as listed in table 6-1. (b) Widt...

Patient- Centered Framework Article Example | Topics and Well Written Essays - 1000 words

Patient- Centered Framework - Article Example The aspects that governed patient autonomy are varied and studies have investigated them. Freedom which has been specified as positive and negative, paternalism, patient’s dignity, integrity of actions by nurses and partial paternalism are subjects that have been investigated by researchers. The influence of issues on the ethical practices of the nursing profession and the difficulties experienced has been evaluated. The problem of getting informed consent from the patients has been one issue of significance and faced everyday by the nurse. The problem of medical paternalism was another issue which disturbed the atmosphere of caring. This paper explores the qualitative content of four studies and compares them critically so as to highlight the issues involved in the ethical administration of caring for all types of patients ranging from home care through nursing home care, hospital care and care for post-operative patients, medical patients and elderly patients. The first arti cle has been focused upon and the others are taken for comparison for highlighting the concept of autonomy and how it influenced nursing care in a patient –centered framework. Moser et al (2007) reviewed 1236 studies involving patient autonomy and how nurses supported it and selected 6 of them: 2 on homecare, 1 on nursing-home care and 3 on hospital care. The researchers had found that patient autonomy consisted of two types of freedom: negative and positive (Moser et al, 2007). Negative freedom had allowed the patient freedom of action without an outsider’s interference. Positive freedom had indicated that freedom was attained through one’s convictions and individuality. Theories that had supported negative freedom focused on self- care and self-governance. Those that had supported positive freedom focused on caring, identification, communication and achievement of goals. The patient autonomy had been studied in home care, nursing home care and in hospital sett ings. A mixed approach with both negative and positive freedom was appreciated by patients (Moser et al, 2007). Nurses could not follow a single model for all actions in patient autonomy because actions varied according to the situation. They had to derive knowledge for interaction through previous experience. Nurses had been described as professional care-givers for chronically ill people. The shared care model was one which required patients to participate in the management of their condition. Patient autonomy had an ethical perspective. Nurses guided the patient to practice autonomy by helping them to make their own decisions (Moser et al, 2007). For autonomy with positive freedom, the nurses collaborated actively with the patients. Positive freedom required social relationships for practicing autonomy. A patient with less autonomy tended to be bullied by interfering persons. For a patient to be autonomous, he had to be at liberty to make choices. Nurses were able to provide inte rventions only if consent was secured. Orem’s self-care theory indicated that nurses needed to help the patient to resume his autonomy by self-care principles. Four phases of caring had been identified: caring about, taking care of, care giving and care receiving (Moser et al, 2007). The moral qualities of attentiveness, responsibility, competence and responsiveness had been associated with them. The relationship between the patient and nurse flourished using these moral qualities so that appropriate choices were made as

Analyse the movie <The TrueMan show> Essay

Analyse the movie - Essay Example Truman Burbank is the main character who has an ordinary and routine life, and he seems to have all what is needed – a steady job which doesn’t bring happiness but is enough for a normal life; a close childhood friend who is near at the pivotal moments; beautiful wife who is always smiling and artificially happy; kind neighbors and a vague dream about Fiji which makes him alive. The truth is that everything what he has and knows is an invented delusion for a show that ultimately wins attention of the entire world, but he became a super star without his wish for that. Sooner or later each program can glitch and it became a reason of Truman’s suspicions about everything what surrounds him. That is the moment when his life starts crashing and only two variants are left, either to stay in the comfort zone or to fight the fear facing life which has always been under the curtain. Such a key point of the movie teaches that only mortifying the fear a person becomes an in dividual. Who is a real victim of "The Truman Show†? At first sight, looking at Truman, people could call him a victim of the events predefined by Christof. Even though it took thirty years to suspect something wrong, by questioning his reality, he finds the truth and enough of courage to make a step into the world which is unknown and enigmatic, while people watching after him don’t ask any questions. The audience is an actual victim of the situation which is proved by the following: One point seven billions were there for his birth. 220 countries tuned in for his first step. The world stood still for that stolen kiss. And as he grew so did technology. An entire human life – recorded on an intricate network of hidden cameras and broadcasted live and uninterrupted 24 hours a day, seven days a week, to an audience around the globe (The Truman Show). But among all of those people Christof was the most dependent on the show because, in hindsight, all his life was turning around