Supply Chain Management- Zara Essay Example | Topics and Well Written Essays - 2000 words

Supply Chain Management- Zara - Essay Example In such a drill, firms look forward into establishing a larger market share for its products and services. This is done by initiating Supply chains that are manageable with a manageable number of middlemen. Similarly, opening more production points in the market increases the aptness in supply of products in the market. Therefore, the best practice in approach in supply chain management is use of short supply chains, technological control and advancement, bulk transit of products, effective supply chain management, development of new production plants and investment in new markets. Introduction The core point in establishing a firm is to give a constant supply of goods, products and services. Therefore, a firm should strategise on making an effective and efficient supply of its products and services to the people that are in need. In many instances, firms that have apt supply strategies end up making a plausible outcome in their supply. For instance, a structure that ensures there is constant supply of the products attracts a larger demand due to its reliability. Though some factors could affect the supply of products and goods, a firm should ensure that it has a developed supply chain. With such a preparation, it is hard to disappoint the people that need these products by failing to give the goods they need. This shows that the most successful firms have to ensure they have an integrated supply strategy. This makes it appealing to the customers, which is reflected in the results that are recorded in any transaction calendar (Canzer, 2006:12). Following suit in such an approach is an entirely vital aspect that should be used by prospecting firms that need to succeed. Analysis and Discussion Supply chain management denotes the processes that are involved from the production of goods, products and services, through networks and the final relay of the products and services to the demands. It therefore closely involves procurement, manufacturing and distribution. In procurement, the manufacturing firm has to plan on all the materials that are required for production. They then have to acquire these materials and make them available. After this, the manufacturing process begins, where the stated products are produced. This is followed by distribution of the manufactured goods into the trade regions. However, the decision making has to involve logistics and global decision making. Therefore, this is a process that involves other minor processes, which involves many networks that are interconnected. The control of the supply of products does not depend on a single person, as it is at times complicated. As such, there is need to have apt control over the supply chain (Jordan, 2010:32). This will be a move to ensure the supply chain is giving adorable results. In many cases, the supply chain involves provision of packaged products and goods, movement of these goods and products from one place to another till the final consumption of the products and goods. Similarly, services have to pass through this chain to record a complete chain of supply (Zuckerman, 2002:23). Therefore, it is in the best interests of a firm to ensure the chain of supply is effective in delivering the services, products and goods to the demand. If this is not done, the firm will not be making an economic sense in producing the goods for the demand. While working in Zara, it is an admissible fact that the retailer has created the demand for its products. The retailer has been increasing

Seven elements of service marketing Essay Example | Topics and Well Written Essays - 750 words

Seven elements of service marketing - Essay Example The paper will analyze the seven elements of service marketing in Citigroup headquartered in Charlotte, NC, and also outline the competitive advantage the service industry acquires through a successful marketing element. Service: Most banks are experiencing an era where their revenue is not dependent on the sale of money alone (Once). Services in the financial industry are intangible and involve money in varied attributes such as depositing, lending, and transfer procedures. Citigroup should select the features of the primary service which is the deposit and lending of money and the bundle of supplementary services like the online money transfer with reference to the customer’s desires. All aspects that have the potential to create value for Citigroup services should be bundled together to bring out the best customer experience. Price: Pricing is an essential feature in the marketing element of the service industry. Citigroup has to settle at prices that are affordable to the customers, and that ensure the bank is operational. Setting the price is centered on the value of the services they offer. In the service industry unlike in the product marketing, a decrease in price does not result in an increase in the customer base. The prices in the banking industry and Citigroup are dependent on the service being provided and assume the names such as interest, expenses, and commission. Place: The most relevant aspect of banking is the ability to persuade customers that their resources are available whenever they are needed (Once). A bank such as Citigroup has to ensure that their services are visible to potential customers and that existing ones have adequate channels to access their resources. Citigroup can open branches on strategic positions or partner with other financial institutions to gain a greater geographical share. Promotion: Citigroup has numerous goals that shape the way they